Digital Footprint

Leaving a Digital Footprint

Today, your students were digital detectives. They used data from several “Mystery People’s” Tweetster and SocialBook profiles in combination with their search histories to figure out their personal data and what event the people were preparing for. Students were surprised to learn that real-life companies do this every day! Social media sites keep track of what we post, like, click, and buy, and then sell that information to companies who turn around and use it to figure out what ads we might like to see. They also learned that their own private information can be easily found by anyone looking at their social media posts. It was eye-opening!

Dejando una huella digital

 Hoy, los estudiantes fueron detectives digitales. Utilizaron datos de los perfiles de “Tweester” y “SocialBook” perteneciente a varias personas de identidad desconocida, en combinación con sus historiales de búsqueda; para luego obtener sus datos personales y averiguar el evento para el cual la gente se estaba preparando. Los alumnos se sorprendieron muchísimo al darse cuenta que en la vida real, las empresas hacen este tipo de investigación a diario. Los sitios de redes sociales hacen un seguimiento de lo que publicamos, a lo que le damos “like”, a lo que hacemos clic y a lo que compramos, para luego vender esa información a las empresas. Éstas utilizan esta información para averiguar qué anuncios nos gustaría ver. Los estudiantes también aprendieron que su información privada puede ser fácilmente encontrada por cualquiera que busque en sus publicaciones en los medios sociales. ¡Fue una clase muy reveladora!

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Leighann

Leighann Sullivan earned her BS in Biology from Cornell University. For a number of years she taught math, science, and language skills at a secondary school for learning disabled students. She subsequently earned her PhD in Biochemistry and Cell Biology from Rice University. Her dissertation was entitled, “Molecular and Genomic Analyses in Clostridium acetobutylicum.” When not pursuing academic interests she enjoys spending time with her family, traveling, reading, and experimenting in the culinary arts.

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